How VPM reporting works

How VPM reporting works

OzTAM provides broadcasters with a software development kit (SDK) and tools to integrate with OzTAM’s system. This includes code developed by OzTAM that attaches a broadcaster-provided unique media identifier (ID) to every piece of live or on-demand BVOD content within a participating broadcaster’s BVOD library.

This means OzTAM can attribute every minute of this content played on individual connected devices, whatever those devices are (e.g. connected TV, smartphone, tablet, desktop/laptop, games console), the platform or operating system used (e.g. Android, iOS, web) and wherever those devices may be in Australia.

OzTAM’s collection service (OCS) then collates this data to report all play of content from participating broadcasters. This includes the individual programs/pieces of content played; the device types that have played the content; and the number of minutes played on individual devices.

See this one page illustration of how VPM works.

At no point does OzTAM monitor anything other than when a connected device is playing content from a participating broadcaster's video player service. OzTAM is not able to identify the device user, and only knows that the device is accessing a network's app or browser-based video server.

OzTAM's VPM service draws on three years of development and testing and is a world-leading approach. The system has been independently reviewed by PwC and independently audited by Milton Data. 

OzTAM's VPM service typically collects, on average, around 260 million minutes of participating broadcasters' BVOD content (live-streamed and on demand) each day, or approximately 337 million minutes with co-viewing on connected TV sets included. Over the same 24-hour period, Australians watch around 2.5 billion minutes of broadcast TV content through their television sets.

The steady growth in BVOD consumption means it now accounts for approximately 9%* per cent of TV content viewed. Many programs now attract a sizable portion of their overall audiences via BVOD, similar to the way in which certain shows substantially build on their Overnight TV ratings through time-shifted viewing.

*Includes co-viewing on connected TV sets. Learn more about co-viewing here.

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OzTAM can attribute every minute of content played from participating broadcasters' BVOD libraries.
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