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Terms and definitions

Terms and definitions

Some of the more common terms and definitions used in Video Player Measurement are listed below.

Term Definition/Calculation
Report coverage: BVOD VOD
The 7-day or 28-day period covered
Report coverage: BVOD live
Each week (Sunday to Saturday)
Total audience BVOD VOD minutes viewed
Cumulative BVOD VOD program and advertising minutes viewed across all connected devices during the rolling 7-day or 28-day period specified. Includes co-viewing
Total audience BVOD live minutes viewed
Cumulative BVOD live minutes of program (and advertising content when the TV broadcast and live VPM stream are identical) viewed across all connected devices each week (Sunday to Saturday). Includes co-viewing
BVOD audience
Total minutes played (including co-viewing) divided by content length and rounded to the nearest thousand. This is similar to the way average TV audiences are calculated, and is a people count, whereas a VPM rating is a device count
BVOD reach
The unique count of people who have watched at least 15 seconds of the program
Length (minutes): BVOD VOD
Duration in minutes of the program content if viewed from start to finish
Length (minutes): BVOD live
Content (including ad duration if the live stream is identical to the TV broadcast), in minutes, if viewed from start to finish
Minutes: BVOD VOD
Total number of minutes of BVOD program content played across all measured devices (including co-viewing) and rounded to the nearest thousand
Minutes: BVOD live
Total number of minutes of the program plus ad content played across all connected devices (including co-viewing) and rounded to the nearest thousand
Start time
The live stream program start time in the format HH:MM:SS
End time
The live stream program end time in the format HH:MM:SS
Posted date
The day the content was first made available to play
Primary viewer
The primary viewer of a connected device
Co-viewer (co-viewing)
Additional viewers (up to two) simultaneously watching BVOD on a connected TV alongside the primary viewer
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Understanding the terms and definitions relating to VPM reporting helps in analysing and interpreting the data.
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