Terms and definitions
Here are some of the more common terms and definitions used in Video Player Measurement (VPM), which captures participating broadcasters' online-delivered content (known as Broadcaster Video on Demand, or 'BVOD') streamed live or on demand.
| Term |
Definition/Calculation |
Report coverage: BVOD VOD
|
The 7-day or 28-day period covered
|
Report coverage: BVOD live
|
Each week (Sunday to Saturday)
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Total audience BVOD VOD minutes viewed
|
Cumulative BVOD VOD program and advertising minutes viewed across all connected devices during the rolling 7-day or 28-day period specified. Includes co-viewing
|
Total audience BVOD live minutes viewed
|
Cumulative BVOD live minutes of program (and advertising content when the TV broadcast and live VPM stream are identical) viewed across all connected devices each week (Sunday to Saturday). Includes co-viewing
|
BVOD audience
|
Total minutes played (including co-viewing) divided by content length and rounded to the nearest thousand. This is similar to the way average TV audiences are calculated, and is a people count, whereas a VPM rating is a device count
|
BVOD reach
|
The unique count of people who have watched at least 15 seconds of the program
|
Length (minutes): BVOD VOD
|
Duration in minutes of the program content if viewed from start to finish
|
Length (minutes): BVOD live
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Content (including ad duration if the live stream is identical to the TV broadcast), in minutes, if viewed from start to finish
|
Minutes: BVOD VOD
|
Total number of minutes of BVOD program content played across all measured devices (including co-viewing) and rounded to the nearest thousand
|
Minutes: BVOD live
|
Total number of minutes of the program plus ad content played across all connected devices (including co-viewing) and rounded to the nearest thousand
|
Start time
|
The live stream program start time in the format HH:MM:SS
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End time
|
The live stream program end time in the format HH:MM:SS
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Posted date
|
The day the content was first made available to play
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Primary viewer
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The primary viewer of a connected device
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Co-viewer (co-viewing)
|
Additional viewers (up to three) simultaneously watching BVOD on a connected TV alongside the primary viewer. More on co-viewing here.
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