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OzTAM is Australia's official source of television audience measurement, managing and marketing comprehensive viewing data that spans broadcast TV, BVOD and Total TV. Total TV viewing data brings together and de-duplicates broadcast TV and BVOD viewing in a single, national, detailed database known as VOZ (Virtual Australia).
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OzTAM’s measurement principles
OzTAM believes independent, objective and accountable data is essential to understand audience behaviour and evaluate media performance.
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OzTAM's services
The VOZ Total TV service delivers the industry's trading currency for broadcast viewing on TV sets and granular BVOD viewing on connected devices.
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What's New
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OzTAM annouces VOZ streaming: a collaborative revolution in BVOD trading
 		VOZ Total TV to become trading currency from 29th December 2024 OzTAM and Ipsos partner...
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