OzTAM's Video Player Measurement (VPM) ReportOzTAM’s Video Player Measurement (VPM) Report – a complementary system to OzTAM television ratings – launched in early 2016. It marked the first phase in OzTAM's response to the changing ways in which audiences watch broadcast television across screens.
As Australian TV networks have progressively expanded the platforms and devices by which they offer broadcaster video on demand (BVOD) services, consumers have embraced the flexibility to enjoy television anywhere, any time, and on the device of their choosing.
OzTAM measures and reports these new ways of watching to give the media industry a more complete picture of how Australians are consuming TV content.
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