OzTAM’s services
1.VOZ (Virtual Australia)
VOZ is the foundation of Australia’s ‘Total TV’ measurement standard. VOZ brings together broadcast viewing on TV sets and granular BVOD viewing on connected devices to provide truly national, de-duplicated, all-screen, cross platform planning, trading and reporting for Australia’s media industry.
VOZ is comprised of:
• OzTAM and Regional TAM’s TV ratings (TAM) panel data plus Rest of Australia
-Broadcast viewing from over 20,000 individuals across 8,300 TAM panel homes and 16,000 TV sets daily
• OzTAM’s Video Player Measurement (VPM) BVOD measurement data
-BVOD viewing from over 16 million connected devices monthly, wherever those devices are located in Australia
The VOZ Total TV service delivers Respondent Level Data (similar to Minute by Minute) for every Free to Air channel and BVOD platform and Quarter Hour trading files for broadcast TV, for more than 88 demographic groups.
VOZ Total TV reports are available here. Additional analysis is available to data subscribers via their TPSS tools.
The VOZ Total TV service delivers the primary trading currency from Sunday December 29, 2024.
Visit virtualoz.com.au for more information.
2.TAM (Television Audience Measurement)
OzTAM’s TAM is based on actual viewing behaviour in 5,250 panel homes in Australia's five mainland capital cities - Sydney, Melbourne, Brisbane, Adelaide and Perth.
OzTAM’s TV ratings service provider, Nielsen TAM, collects and produces TV ratings data on OzTAM’s behalf.
Households are recruited to OzTAM’s television audience measurement panel via a large-scale Establishment Survey that defines the population to be represented and its characteristics, and OzTAM samples the viewing of 12,000+ real people 24/7/365.
OzTAM uses a sophisticated metering system that captures viewing to all broadcast television channels on all TV sets in panel homes.
OzTAM TV ratings, along with its BVOD measurement service for internet-delivered TV content, are key to Australia's new integrated Total TV database.
3.VPM (Video Player Measurement)
OzTAM’s VPM service captures Free-to-Air (FTA) broadcasters’ video on demand (BVOD) content streamed live or on-demand.
OzTAM measures minute-by-minute census-level data, providing a highly detailed and granular view of how Australians are consuming BVOD.
The census level data is enhanced via demographic modelling to deliver person-based measurement of viewing, including co-viewing on connected TVs, to live and on-demand streaming broadcaster content.
OzTAM's model assigns a demographic profile to the audience viewing BVOD using a combination of inputs, including:
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panel-based measurement of household members' viewing across devices;
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total device viewing information (VPM census data);
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the repertoire of programs including genre watched on a particular device over time; and,
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insights derived from the audience profile to the corresponding broadcast program (via OzTAM’s TAM TV ratings panel).
BVOD co-viewing is defined as up to three additional viewers simultaneously watching BVOD on a connected TV (CTV) alongside the primary viewer.
User data is fully anonymised, and OzTAM collects no information that could identify the person(s) that owns or uses individual devices.
Demographic and co-viewing BVOD estimates are an important component in Australia's new integrated Total TV database, Virtual Australia ('VOZ').
OzTAM’s commitment to quality
OzTAM provides a world-class television audience measurement service, striving for excellence and continuous improvement in all activities.
OzTAM establishes quality objectives and a framework for benchmarking them, which are regularly reviewed for compliance and relevance.
Rigorous corporate governance underpins all OzTAM licences and contracts, ensuring adherance to both the letter and spirit of all relevant regulations, reporting principles and standards.
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