OzTAM Pty Limited owns the website located at www.oztam.com.au (the”Website”). By accessing and using the Website you, the user, (“you” or “your”) are agreeing to be bound by these terms and Conditions (the “Terms”) which govern your access to and use of the Website.

OzTAM is making available, on the Website, data derived from its Video Player Measurement (VPM) Service.

All VPM Service text, data, charts, tables, names, logos, trade marks and other VPM Service material on the Website (the “VPM Content”) and all rights in it belong to OzTAM or are licenced to OzTAM by authorized third parties.

You :

  1. May retrieve and display VPM Content from the Website,
  2. May copy, reproduce, republish, or broadcast the VPM Content (or part thereof) to the extent required and as relevant to your ordinary business operations;
  3. agree not to adapt, alter or create a derivative work from any of the VPM Content on the Website or to use it for any purpose other than as set out in paragraph 2 above, save as specified within a Licence Agreement entered into with OzTAM Pty Limited.

To continue to the “Reports” page, I confirm that I have read and agree to the above terms and conditions in regard to VPM Content.


Video Player Measurement

About OzTAM’s Video Player Measurement (VPM) Report

OzTAM’s Video Player Measurement (VPM) Report captures broadcaster video on demand (‘BVOD’) content streamed live or on demand from participating broadcasters’* video players.

In a world-leading approach, OzTAM measures minute-by-minute census-level data, providing a highly detailed and granular view of how Australians are consuming BVOD, offering:
  • consistent metrics across online video player services;
  • measurement of actual video player activity;
  • market (census) level data;
  • accurate, transparent and independently verifiable data; and,
  • terminology that is consistent with well-understood TV terms and definitions.
Continual enhancement

In February 2019, OzTAM introduced demographic profiles to the VPM reporting service, to provide a robust picture of both the BVOD content that's being watched on various devices and also who is watching. OzTAM's model assigns a demographic profile to the audience viewing a piece of VPM content using a combination of inputs, including:
  • panel-based measurement of household members' viewing across devices;
  • total device viewing information (VPM census data);
  • the repertoire of programs watched on a particular device over time; and,
  • insights derived from the audience profile to the corresponding broadcast program (i.e., OzTAM TV ratings).
User data is fully anonymised, and OzTAM collects no information that could identify the person(s) that owns or uses individual devices. 

In pursuit of continual improvement, OzTAM introduced connected TV co-viewing** data to its VPM Report in September 2020, evolving the service from a device- to a people-based measure for BVOD.

Demographic and co-viewing VPM estimates are an important component in Australia's forthcoming Total TV reporting standard, Virtual Australia (or, 'VOZ'). VOZ brings together broadcast viewing on TV sets and connected devices to provide all-screen, cross-platform planning and reporting for Australia's television industry.

*Participating VPM broadcasters since launch: ABC, Seven Network, Nine Network, Network 10, SBS and Foxtel.
**Co-viewing is defined as up to two additional viewers simultaneously watching BVOD on a connected TV (CTV) alongside the primary viewer. Approximately 50% of all BVOD viewing takes place on CTVs.

Please note: when broadcasters upgrade their video players, player measurement SDKs may take time to reach consumer devices (consumers need to update their apps) and may temporarily result in under-reporting of a broadcaster's video player figures.
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