Using OzTAM TV ratings
The VOZ Total TV currency service is now the source of Free-to-Air network broadcast TV (and BVOD) measurement for planning, trading, reporting and post analysis.
OzTAM TV ratings, along with its BVOD measurement service for internet-delivered TV content, are key to Australia's new integrated Total TV database.
What is VOZ?
Virtual Australia, or ‘VOZ’, is the foundation of Australia’s ‘Total TV’ measurement standard. VOZ brings together broadcast viewing on TV sets and granular BVOD viewing on connected devices to provide truly national, de-duplicated, all-screen, cross platform planning, trading and reporting for Australia’s media industry.
The VOZ Total TV service delivers the primary trading currency from Sunday December 29, 2024.
Visit virtualoz.com.au for more information.
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