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How VPM reporting works

How VPM reporting works

OzTAM provides broadcasters with a software development kit (SDK) and tools to integrate with OzTAM’s system. This includes code developed by OzTAM.

The code attaches a broadcaster-provided unique media identifier (ID) to every piece of live or on-demand content within a participating broadcaster’s video player library. This means OzTAM can correctly attribute every minute of this content played on individual connected devices, whatever those devices are (e.g. smart TV, smartphone, tablet, desktop/laptop, games console), the platform or operating system used (e.g. Android, iOS, web) and wherever those devices may be in Australia.

OzTAM’s collection service (OCS) then collates this data to report all play of content from participating broadcasters. This includes the individual programs/pieces of content played; the device types that have played the content; and the number of minutes played on individual devices.

See this one page illustration of how VPM works.

At no point does OzTAM monitor anything other than when a connected device is playing content from a participating broadcaster's video player service. OzTAM is not able to identify the device user, and only knows that the device is accessing a network's app or browser-based video server.

OzTAM's VPM reporting service draws on three years of development and testing and is a world-leading approach. The system has been independently reviewed by PwC and independently audited by Milton Data. 

OzTAM's VPM service typically collects, on average, approximately 30-50 million minutes of participating broadcasters' content (live-streamed and catch up) a day. Australians view around 3.5 to 4 billion minutes of broadcast TV content through the television set over the same 24-hour period.


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OzTAM can attribute every minute of content played from participating broadcasters' video player libraries.
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