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OzTAM guidelines

To assist subscribers in using OzTAM Data, OzTAM issues regular subscriber updates.  Recent posts include:  


30 March 2016

From April 2016 OzTAM introduces 8-28 Time Shift viewing into the elemental database, allowing users to track viewing of broadcast television content played back through the TV set up to 28 days after the original broadcast went to air.

To promote clear and accurate reporting using OzTAM's 28-Day Time Shift Viewing service, here are guidelines to working with it.


18 February 2016

OzTAM's Video Player Measurement (VPM) Report provides Australia's first official figures for viewing of internet-delivered TV content. It is separate and complementary to OzTAM TV ratings. 

Here's a quick guide to the daily catch up and weekly live VPM reports, which are posted to OzTAM's website Reports section.



12 August 2013

Combining OzTAM Data with other research data

OzTAM would like to remind subscribers that using or attempting to use OzTAM Elemental Data to create reports and/or new products that combine OzTAM Data with other research data sets is not permitted under the terms of OzTAM's Licence Agreements.  

This OzTAM policy is in place to preserve the correctness & integrity of use and reporting of results derived from OzTAM Data, to ensure consistent calculation methods, and to avoid potentially misleading use of OzTAM Data.

For further details please click-through to full copy


8 August 2013

Combining ratings estimates from the OzTAM metropolitan service and the Regional TAM regional service

OzTAM reminds users that elemental data from OzTAM and Regional TAM are to be processed separately to derive audience estimates.

In response to requests from data users to combine OzTAM and Regional TAM ratings estimates, OzTAM has issued the attached guidelines.  

Please click-through to full copy


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OzTAM regularly communicates with subscribers to preserve the correctness and integrity of use and reporting of results derived from OzTAM Data
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