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Tools

Tools

Here are some of the tools and references OzTAM provides to aid in working with its television audience data:

very_small_arrow_rightCalendars - OzTAM calendars outline the ratings weeks each year.
very_small_arrow_rightData Availability Calendar
very_small_arrow_rightDefinitions and terms
very_small_arrow_rightGeneration categories
very_small_arrow_rightHighest education categories
very_small_arrow_rightHome technologies penetration - shows the penetration of total HD digital terrestrial television (DTT) and PVRs in metro households
very_small_arrow_rightHousehold Income Classifications - explains and defines the household characteristic Household Income.
very_small_arrow_rightHousehold lifecycle categories
very_small_arrow_rightInteractive Calendar - reveals whether there was a significant event, such as weather, programming, major news or holiday, that may have impacted viewing on a given day
very_small_arrow_rightOccupation classifications
very_small_arrow_rightOzTAM logo files - links to the OzTAM logo, and Overnight, Consolidated 7 and Consolidated 28 symbol files
very_small_arrow_rightQuarter hour audience data files - detail the specific set of demographic groups used in trading system databases
very_small_arrow_rightReach and frequency estimates - provide examples of expected variations in Reach and Frequency estimates that may be encountered within the cumulative reach of a single schedule or when similar schedules are compared
very_small_arrow_rightSampling variance - OzTAM audience estimates are based on a sample and therefore subject to sampling variance
very_small_arrow_rightSubscription Television Events Time Offset Map - OzTAM’s (ETOM) system enables STV channel events to be mapped back to their local broadcast times by time zone, enhancing STV channel analysis
very_small_arrow_rightTime shift to 28 Days Guidelines - Guidelines to working with OzTAM 8-28 Day Time Shift data
very_small_arrow_rightTime Shift Viewing reporting variables
very_small_arrow_rightUniverse Estimates - the estimated population against which media audiences are calculated
very_small_arrow_rightUseful websites
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home_small_image breadcrumb_double_arrow Using OzTAM ratings breadcrumb_double_arrow Tools Top small_arrow_top
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OzTAM's tools aid users in working with and reporting OzTAM audience data.
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