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Video Player Measurement

OzTAM's Video Player Measurement (VPM) Report

OzTAM’s Video Player Measurement (VPM) Report – a complementary system to OzTAM television ratings – is the first phase of our response to the changing ways in which Australians watch television.

In addition to viewing around three hours of broadcast TV a day on free-to-air and subscription channels, people’s options now go beyond traditional channel schedules and the television screen itself.

Australian broadcasters continue to expand the platforms and devices by which they offer online ‘catch up TV’ services and, in some cases, make TV content available to stream live, or even before it airs on linear television. All this makes it easier than ever before for consumers to enjoy television anywhere, any time, and on any number of devices.

These new ways of watching need to be measured and reported so the media industry has a more complete picture of how Australians are consuming TV content.

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OzTAM's VPM Report recognises the changing ways in which Australians view TV content.
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