Tools

Here are some of the tools and references OzTAM provides to aid in working with its television audience data:

		Calendars - OzTAM calendars outline the ratings weeks each year.

		Data Availability Calendar

		Definitions and terms

		Generation categories

		Highest education categories

		Household Income Classifications - explains and defines the household characteristic Household Income.

		Household lifecycle categories

		Interactive Calendar - reveals whether there was a significant event, such as weather, programming, major news or holiday, that may have impacted viewing on a given day

		Occupation classifications

		OzTAM logo files - links to the OzTAM logo, and Overnight, Consolidated 7 and Consolidated 28 symbol files

		Quarter hour audience data files - detail the specific set of demographic groups used in trading system databases

		Reach and frequency estimates - provide examples of expected variations in Reach and Frequency estimates that may be encountered within the cumulative reach of a single schedule or when similar schedules are compared

		Sampling variance - OzTAM audience estimates are based on a sample and therefore subject to sampling variance

		Subscription Television Events Time Offset Map - OzTAM’s (ETOM) system enables STV channel events to be mapped back to their local broadcast times by time zone, enhancing STV channel analysis

		Time shift to 28 Days Guidelines - Guidelines to working with OzTAM 8-28 Day Time Shift data

		Time Shift Viewing reporting variables

		Universe Estimates - the estimated population against which media audiences are calculated

		Useful websites

Using OzTAM ratings breadcrumb_double_arrow

Tools

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OzTAM's tools aid users in working with and reporting OzTAM audience data.