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OzTAM is Australia's official source of television audience measurement, managing and marketing comprehensive viewing data that spans broadcast TV, BVOD and Total TV. Total TV viewing data brings together and de-duplicates broadcast TV and BVOD viewing in a single, national, detailed database known as VOZ (Virtual Australia).
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OzTAM’s measurement principles
OzTAM believes independent, objective and accountable data is essential to understand audience behaviour and evaluate media performance.
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OzTAM's services
The VOZ Total TV service delivers the industry's trading currency for broadcast viewing on TV sets and granular BVOD viewing on connected devices.
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What's New
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OzTAM launches Streamscape, the first independent view of Total Video consumption in Australia. OzTAM announces partnership with Netflix for streaming measurement transparency OzTAM partners with Samba TV and Nexxen to revolutionise audience measurement with big...
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