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OzTAM is the official source of television audience measurement (TAM) covering Australia’s five mainland metropolitan markets and nationally for subscription television.
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OzTAM manages and markets television ratings data for total television viewing in Sydney, Melbourne, Brisbane, Adelaide and Perth across all television households and nationally for all subscription television households.
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OzTAM introduces connected TV (CTV) co-viewing data to its VPM Report, reflecting the significant contribution of shared CTV viewing to overall BVOD consumption. Update on TAM and VPM service delivery and introduction of VOZ data delivery: April 2020 Welcome to Televisionary Measurement with VOZ: February 2020
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OzTAM ratings are the accepted metric by which Australian television performance is evaluated.
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