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Our services: Measurement across every screen

OzTAM’s measurement services capture the full picture of Total Video consumption, helping the industry understand audiences across all platforms and devices.

Underpinned by world-class systems and global best practice, our solutions combine deep technical expertise with industry insight to support campaign planning, trading and performance evaluation in an evolving media landscape.

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Australia’s Total TV Currency

The foundation of Australia’s Total TV measurement system. Combining broadcast TV and BVOD viewing into one national, de-duplicated database, VOZ is the single source of truth for audience planning, trading and reporting.

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A unified view of Total Video

Australia’s first independent, unified view of broadcast TV, BVOD and subscription streaming. Published quarterly, Streamscape enables the industry to compare performance and track shifting viewing habits across all major platforms using common metrics – from free-to-air broadcasters and their BVOD services to streaming platforms including Netflix, Amazon and Disney – all in one report.

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Enhancing programmatic BVOD trading

Connecting participating broadcasters and advertisers through a consistent, anonymised identifier to unlock enhanced programmatic BVOD trading within a unified ecosystem, achieving richer reach & frequency insights, frequency capping across inventory and improved viewer experience and effectiveness.

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Who we are and what we do

OzTAM is Australia’s official source of video audience measurement.

We measure what people watch and how they watch it across every screen, helping the industry understand real viewing behaviour.

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Why OzTAM is the trusted source of viewing data

Trusted by broadcasters, agencies and advertisers, OzTAM’s data provides a clear, consistent view of Australian viewing behaviour, guided by values that shape how we operate and support the industry.

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Independent & trusted

OzTAM operates as an independent industry body, providing objective and trusted audience measurement that underpins Australia’s television trading currency.

Collaborative & connected

OzTAM actively engages with the industry to understand and meet stakeholder needs, while empowering data users through information and education.

Transparent & accountable

OzTAM is committed to rigorous, transparent methodologies and clear reporting standards, ensuring the industry can understand, trust and use its data with confidence.

Innovative & evolving

OzTAM is a global leader in advancing viewing measurement, evidenced through developments like VOZ and Streamscape, delivering deep insight into Australian viewing behaviour in an increasingly complex landscape.