Sri has over a decade of experience in digital operations, project management, and business analysis across media and other sectors. He has been involved with OzTAM’s Video Player Measurement (VPM) service since 2015, contributing to its development before formally joining OzTAM in 2019.

At OzTAM, Srinath oversees digital operations and product workflows, supporting data integrity, system performance, and the delivery of audience measurement services, while working with broadcasters, vendors, and industry stakeholders.