Rochelle has more than 30 years’ experience as a journalist and editor, media trainer and PR professional and was voted No. 1 Best of the Best – Trade PR by B&T Magazine. She began her career at B&T Magazine and has also worked with The Sydney Morning Herald, The Australian and The Australian Financial Review as Media & Marketing Editor.

Rochelle established Third Avenue Group in 2013 working with clients exclusively in the media, advertising and ad tech sectors. Third Avenue represents OzTAM in the trade media, managing journalist relationships and media enquiries.