Jeff is a digital product expert with 20 years’ experience working at the intersection of data, digital product, and commercial strategy across Australia’s leading digital publishers, broadcasters, and audience measurement providers – including Fairfax Digital, News Corp, Channels 7 & 9, and now OzTAM.

At OzTAM, Jeff leads the operations and oversight of VPM, OzTAM’s world-leading census-level measurement system that powers the BVOD component of VOZ, Australia’s national Total TV currency.