Ceren is an experienced media research professional with extensive expertise in audience measurement across television, digital, radio, and print. As Director of TAM Technical Services at OzTAM, she leads the technical operations and strategic oversight of Australia’s TV Audience Measurement Panel and Establishment Survey, ensuring ongoing robustness and evolution.

Prior to joining OzTAM, Ceren spent 14 years with Nielsen in leadership roles across Turkey, New Zealand, and Australia. She holds a Bachelor of Science in Statistics, providing a strong analytical foundation for her career in audience measurement.