Enhancing Programmatic BVOD Trading

VOZ Streaming is a data enablement service that facilitates the trading of multi-broadcaster programmatic BVOD (Broadcaster Video on Demand). Powered by the BVOD ID, VOZ Streaming integrates programmatic BVOD trading into the Total TV framework, extending reach and frequency reporting across all participating broadcasters.

Visit VOZ Streaming website

Connecting programmatic BVOD to Total TV

VOZ Streaming reflects our commitment to innovation – supporting efficient and consistent trading of programmatic BVOD and maximising campaign effectiveness and reach across screens.

Frequency Management

Frequency management controlling ad exposure per viewer

Scalable Reach

Scalable reach within a premium streaming environment

BVOD into Campaigns

Brings programmatic BVOD into VOZ Total TV campaign R&F

Services VOZ Streaming

How VOZ Streaming works

Central to VOZ Streaming is the BVOD ID, a unique, consistent identifier created at the start of a viewing session. It enables recognition of the same viewer across broadcasters and supports frequency capping. The BVOD ID is passed from broadcasters through Supply Side Platforms (SSPs) to Demand Side Platforms (DSPs), allowing agencies to bid on relevant advertising opportunities. DSPs then report impression data, including Session ID and viewing time, enabling agencies to analyse campaign performance and measure incremental BVOD reach alongside broadcast TV.

Watch Video

Who’s involved

Participating networks: Seven (7Plus), Nine (9Now), Paramount (10), SBS (SBS on Demand in 2026.)
SSPs (Supply Side Platforms): Magnite, Xandr
DSPs (Demand Side Platforms): The Trade Desk, Nexxen, Google DV360, PubMatic.

FAQs

Quick answers to some commonly asked questions about VOZ Streaming.

View all FAQs

What are the benefits of VOZ Streaming?

1. Programmatic trading of de-duplicated BVOD audiences
2. Frequency management allowing capping of the number of times a viewer is served the same ad
3. Scalable reach in a premium streaming environment
4. Buyer efficiencies from standardized BVOD inventory trading and measurement via a common demographic data set
5. Brings BVOD programmatic into VOZ Total TV campaign R&F using existing TPSS tools, revealing the incremental BVOD audience to broadcast TV
6. First-Party Data matching through OzTAM privacy-first data clean room (coming soon)
7. Activation of co-viewers on connected TV sets (coming soon)

What demographics can I trade on in VOZ Streaming?

A key benefit of VOZ Streaming is the ability to trade on a standardised demographic data set (detailed below), established by OzTAM and consistent across participating networks.

As an agency or advertiser, what are the costs associated with VOZ Streaming?

Access to VOZ Streaming is available to VOZ Total TV subscribers at no additional charge.

OzTAM also offers a BVOD-only licence subscription for non-VOZ subscribers who wish to trade BVOD programmatic inventory through VOZ Streaming. Usage charges may apply however these should be discussed directly with the participating networks.

How does Reach & Frequency reporting work with VOZ Streaming?

The VOZ service enables Total TV currency R&F campaign analysis for VOZ Streaming clients.

BVOD impression files can be combined with broadcast TV spots and any IO-based BVOD to determine a Total TV R&F campaign result and reveal the incremental BVOD reach to broadcast TV.

All VOZ Total TV subscribers can access:
1. VOZ R&F Portal
2. Preferred Third Party Software Suppliers

BVOD-only VOZ Streaming users can access:
1. VOZ Streaming API – OzTAM provides an API that returns BVOD-only results. This API, and the results generated, are aligned with other Gold Standard certified solutions for consistent results.

For more information refer to the VOZ Streaming R&F Reporting Guide on the VOZ Streaming website.

Access more resources for VOZ Streaming

Detailed resources and user guides are hosted on the VOZ Streaming website. Access everything VOZ Streaming from our external product information hub

Visit VOZ Streaming Website