A unified view of Total Video

Streamscape is OzTAM’s newest innovation and Australia’s first independent, unified view of broadcast TV, BVOD and streaming platforms. Delivered quarterly to subscribers, it enables the industry to compare performance and track shifting viewing habits across all major platforms using common metrics.

The market’s first consolidated picture of Total Video

Combining streaming viewing from OzTAM’s Streaming TV Meters with existing broadcast TV and BVOD data, Streamscape delivers a consolidated picture of total video consumption across platforms by demographic.

Unified Viewing Insights

Independent, unified view of how Australians watch video content across all platforms

Cross-Platform Comparisons

Consistent, platform-level comparisons across broadcast TV, BVOD and major streaming platforms

Informed Media Planning

Empowers more informed media planning and a clearer understanding of how Australians consume video

Services Streamscape

The Streamscape Report

The subscriber-only Streamscape report extends the reporting of broadcast TV and BVOD to incorporate all other streaming viewing to provide a Total Video picture. Launched in 2025, it initially focused on viewing to TV sets (connected or not), before expanding in the Q4 2025 edition to include device-level reporting of in-home viewing on computers, tablets and smartphones. Streamscape is delivered to subscribers via an interactive online dashboard.

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How it works

Streamscape combines streaming viewing with existing broadcast TV and BVOD data from the following data sources:

Broadcast TV (TAM Panel): measurement of all broadcast TV viewing
BVOD (VPM Census): measurement of all BVOD viewing
Streaming TV Meters measurement of all in-home streaming video (including SVOD) consumption.
VOZ Total TV currency data

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Streamscape FAQs

Clear explanations of how Streamscape delivers an independent view of Total Video insights, supporting effective planning.

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What platforms are included in Streamscape?

1. Broadcast TV: Combined viewing of ABC, Seven, Nine, 10, and SBS on TV sets, including Live, As Live, and Playback.

2. BVOD: Combined viewing of ABC iview, 7plus, 9Now, 10, and SBS On Demand including Live Streaming and On Demand (VOD).

3. Streaming platforms: Individual reporting of Netflix, Disney+, Amazon Prime Video and YouTube.

4. Other Video: Combined reporting of Paramount+, Stan, Kayo Sports, Foxtel, Binge, AppleTV+, and other BritBox, Optus Sport, Hayu, Acorn TV and other platforms (non-Ad Tier & Ad Tiers).

What demographics are reported?

From Q1 2025: Total People, People 18+, People 18-39, People 40-54, People 55+.

From Q2 2025: Inclusion of 25-54 and male/female breakdowns for all 18+ demographics.

From Q3 2025: Inclusion of Total Men, Total Women, People 35-64, Men 35-64, Women 35-64.

Does Streamscape include market level information?

Not in the initial release. However, OzTAM is exploring ways to incorporate metropolitan and regional viewing splits in future versions, as data stability improves with increased sample sizes in these separate regions.

How and when is the report delivered?

Streamscape is delivered quarterly, via an interactive dashboard developed and managed by OzTAM.

The first report was made available on June 30, 2025, for Q1 2025. Future reports will be delivered at the end of the month following the completion of the quarter.

Ready to subscribe to Streamscape?

Streamscape is a subscription-only report extending OzTAM’s measurement assets beyond VOZ. Speak with our team about access and how it can strengthen your planning.

Contact our team