OzTAM Services

Australia’s benchmark for viewing measurement 
and insights

OzTAM is redefining how the industry understands viewing. We deliver a clear, independent, whole-of-market view of how, when and what Australians watch, powered by world-class technology, robust methodology and deep industry expertise.

By bringing together data, systems and know-how, OzTAM enables media agencies and broadcasters to navigate a fragmented viewing landscape with confidence. Our measurement supports smarter planning, more precise trading and sharper evaluation across broadcast TV, BVOD and streaming.

Services
Voz Total Television Measurement

VOZ – Australia’s 
Total TV currency

VOZ is the foundation of Australia’s Total TV measurement system.
It brings together broadcast TV and BVOD viewing into one national, de-duplicated database – the single source of truth for audience planning, trading and reporting. VOZ provides the most complete picture of how Australians engage with broadcaster content across every screen.

Learn more about VOZ Total TV
Site logo Streamcape

Streamscape: A unified 
view of Total Video

Streamscape is OzTAM’s newest innovation – Australia’s first independent, unified view of broadcast TV, BVOD and subscription streaming (SVOD). Delivered quarterly, Streamscape enables the industry to compare performance and track shifting viewing habits across all major platforms using common metrics

 Learn more about Streamscape
Logo VOZ Streaming

VOZ Streaming: Programmatic BVOD trading

VOZ Streaming is a data enablement service that facilitates the trading of multi-broadcaster programmatic BVOD (Broadcaster Video on Demand).
Powered by the BVOD ID, VOZ Streaming integrates programmatic BVOD trading into the Total TV framework, extending reach and frequency reporting across all participating broadcasters.

Learn more about VOZ Streaming

Foundational measurement assets

Our world-class all-screen measurement services are built on proven, robust inputs that ensure data accuracy and rigor. We uniquely combine minute-by-minute actual broadcast TV viewing data with census-level online streaming viewing, validated by a robust, representative person-level panel.

  • TAM (Television Audience Measurement) service measurement of in-home viewing to TV sets in 5,250 metropolitan People Meter panel homes alongside Regional TAM’s 3,200 regional panel homes including Rest of Australia to deliver actual viewing of approximately 20,000 viewers daily.
  • VPM (Video Player Measurement) Service Census level measurement of all BVOD streaming viewing nationally on connected devices monthly.
  • Establishment Survey A large-scale rolling survey which determines the types of TAM panel homes needed to reflect the overall Australian population.
Learn more about our foundational assets

Explore our product resources

Find user guides, FAQs, fact sheets and other resources designed to help you make the most of OzTAM’s viewing measurement services.

View resources