Total TV retains majority share as viewing continues to evolve

OzTAM Streamscape Q2 2026

OzTAM today released its Streamscape data for the second quarter of 2026, providing a comprehensive view of how Australians consume video across broadcast TV, broadcaster video on demand (BVOD) and all other streaming.

Covering the period April to June 2026, the latest data is now available exclusively to Streamscape subscribers through OzTAM’s interactive dashboard. Introduced earlier this year, the dashboard replaces the former quarterly report, giving subscribers access to richer, personalised analysis and customised reporting, with deeper insights into viewing trends across platforms, devices and demographics over time.

Total TV, comprising free-to-air broadcast TV and BVOD, continued to account for the majority of viewing on TV sets among Total People, representing 60.4% of viewing. Digital Video, including streaming services* and online video platforms such as Netflix, Disney+, Prime Video and YouTube, accounted for the remaining 39.6%.

The latest Streamscape data also highlights changing patterns within digital video services. Among individual services, YouTube accounted for 11.3% share of Total Video viewing on TV sets, an increase of 0.9 percentage points on the previous quarter, with growth recorded across all major demographic groups.

Across Total Video, viewing habits continue to vary by age. Among Australians aged 18-39, Digital Video represented 60.7% of viewing on TV sets, while among the key advertising demographic of people aged 25-54, viewing was almost evenly split between Total TV (50.1%) and Digital Video (49.9%). Detailed demographic breakdowns, including by age and gender, are available to Streamscape subscribers through the interactive dashboard.

“Streamscape continues to provide the most complete view of how Australians engage with video across broadcast television, BVOD and digital video services,” said Karen Halligan, CEO of OzTAM.

“The Q2 data reinforces the enduring strength of Total TV, while also highlighting how viewing behaviours continue to evolve across different platforms, services and audiences.”

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* Digital Video includes subscription video on demand (SVOD), advertising-based video on demand (AVOD), free ad-supported streaming television (FAST), social video platforms and other online video services.

Streaming services logos and brand names (including but not limited to Netflix, Disney+, Prime Video, YouTube and Amazon) used within, or in relation to, the OzTAM Streamscape report are the property of their respective owners and are used in the Report for identification and reporting purposes only. OzTAM makes no claim of endorsement from or affiliation with these services, and their inclusion does not imply any commercial relationship.

About OzTAM

OzTAM is Australia’s official source of television audience measurement and the provider of VOZ, the industry’s Total TV currency data. VOZ integrates broadcast viewing on TV sets with granular BVOD viewing on connected devices, offering a fully national, de-duplicated, all-screen view that supports planning, trading, and reporting across Australia’s media industry.

As a trusted and neutral partner, OzTAM also delivers innovative data solutions such as Streamscape, Australia’s first independent, unified view of Total Video consumption across broadcast, BVOD, and other streaming services, and VOZ Streaming enabling enhanced programmatic BVOD trading.

Working collaboratively with media organisations, OzTAM combines technical expertise with industry insight to support media organisations understand and navigate Australia’s evolving viewing landscape.