Streamscape goes interactive, leading the next wave of Total Video measurement

Q1 2026 Streamscape report shows broadcaster content and viewing to TV sets still dominate viewing

OzTAM today launched a new interactive Streamscape dashboard, enabling customised analysis of Australia’s Total Video landscape for the first time. The dashboard coincides with the release of the Q1 2026 Streamscape data.

Available to subscribers from today, the Streamscape dashboard is a step-change in how the industry accesses Total Video insights, unlocking more flexible, personalised insights across broadcast television, BVOD and streaming platforms through a single interface.

The dashboard signals a transformative new phase for Streamscape, moving beyond static reporting to a personalised, self-serve environment. It provides access to consistent, comparable metrics within a unified analytical framework, enabling media agencies to track trends over time and across demographics with greater efficiency. The platform streamlines analysis and supports more informed decision-making in media planning for Total Video.

Karen Halligan, Chief Executive Officer at OzTAM, said: “As viewing continues to fragment, the need for a trusted, independent view has never been more critical. Streamscape continues to evolve as a high-value intelligence asset, strengthening the industry’s ability to navigate complexity with confidence, and is underpinned by OzTAM’s robust measurement foundations.

“Streamscape was created to bring clarity to a rapidly evolving video landscape. This next phase is about putting the data directly into the hands of our subscribers. The interactive dashboard enhances how the industry engages with Total Video data and gives users the flexibility to explore, question and apply insights in ways that reflect their own priorities.

“As the Total Video market continues to shift, our focus is on leading that evolution, expanding the way we deliver value while maintaining the independence and rigour the industry relies on. The dashboard will continue to evolve as part of that, delivering more meaningful insights that reflect how Australians are watching video today.”

To support dashboard adoption, OzTAM will conduct a comprehensive training program for subscribers. Resources, including the Streamscape Fact Sheet and FAQs, are available on the OzTAM website.

Broadcast TV and BVOD content continues to dominate content

Also released today, the Q1 2026 Streamscape results highlight key trends in viewing behaviour across broadcast, BVOD and streaming platforms in homes, reinforcing the growing importance of a unified Total Video view.

Broadcaster content (Broadcast TV and BVOD) remains dominant, with a 62.6% share of all viewing, and viewing to TV sets alone at 86%. BVOD continues to gain ground, rising to 10.8% in Q1 2026, up from 9.8% in Q4 2025.

Viewing to other streamers (Digital Video) rose slightly to 37.9%, up 0.5 percentage points from Q4 2025.

Streamscape essentials

• Launched in June 2025, Streamscape delivers a consolidated, independent view of Total Video consumption in Australia.
• Combines viewing data across broadcast TV, BVOD and streaming services, including SVOD, AVOD and social video.
• Provides a unified picture of how Australians engage with video across all major platforms
• Built on a robust methodology ensuring consistency, accuracy and credibility in audience measurement
  • Underpinned by OzTAM’s national panel of homes equipped with streaming TV meters (STVMs)
  • Captures in home streaming activity across connected TVs, smartphones, tablets and computers
  • Integrates broadcast viewing data from TAM panels and BVOD data from OzTAM’s VPM (video player measurement) service.

For more information, contact info@oztam.com.au