We are Australia’s industry standard for understanding viewing behaviour
OzTAM provides trusted, transparent data across broadcast TV, BVOD and streaming, with VOZ serving as the Total TV trading currency. We connect audiences, content and advertisers to enable informed decision-making via holistic measurement.
As the recognised viewing trading currency for media agencies, OzTAM provides standardised, trusted and accurate measurement data. Our commitment to independence, transparency and continuous innovation ensures we deliver a clear, independent understanding of what and how people watch, wherever and whenever that is.
Independent and Trusted
Unbiased measurement grounded in methodological rigour.
Transparent and Accountable
Clear standards and processes that support confident decision-making.
Innovative and Evolving
Advancing viewing measurement to reflect changing audience behaviour.
Collaborative and Connected
Working closely with broadcasters, agencies and advertisers to ensure our measurement serves all parts of the industry
Meet our Team of Experts
OzTAM’s team brings together diverse industry expertise across research, technology, analytics and client service. Our people combine deep sector knowledge with a forward-looking approach to measurement, supporting the industry with clarity, accuracy and professionalism.
OzTAM’s History and Evolution
Learn more about OzTAM’s 25-year journey from traditional TV measurement to a leading global authority driving the evolution of Total Video insight.
Governance and Accountability
OzTAM believes that independent, objective, robust and accountable data is essential to understand viewing behaviour and evaluate media performance.
Our services: Measurement across every screen
OzTAM’s measurement services capture the full picture of Total Video consumption, helping the industry understand audiences across all platforms and devices.
Underpinned by world-class systems and global best practice, our solutions combine deep technical expertise with industry insight to support campaign planning, trading and performance evaluation in an evolving media landscape.
Australia’s Total TV Currency
The foundation of Australia’s Total TV measurement system. Combining broadcast TV and BVOD viewing into one national, de-duplicated database, VOZ is the single source of truth for audience planning, trading and reporting.
A unified view of Total Video
Australia’s first independent, unified view of broadcast TV, BVOD and subscription streaming. Published quarterly, Streamscape enables the industry to compare performance and track shifting viewing habits across all major platforms using common metrics – from free-to-air broadcasters and their BVOD services to streaming platforms including Netflix, Amazon and Disney – all in one report.
Enhancing programmatic BVOD trading
Connecting participating broadcasters and advertisers through a consistent, anonymised identifier to unlock enhanced programmatic BVOD trading within a unified ecosystem, achieving richer reach & frequency insights, frequency capping across inventory and improved viewer experience and effectiveness.
Want to find out more?
OzTAM is dedicated to empowering the Australian media industry with robust, independent audience measurement. Whether you’re a broadcaster, advertiser, or analyst, connect with us to explore how our data can inform your decisions.
