Commencing Week 1, 2010 (w/c 27th December 2009), the OzTAM television ratings service includes the measurement and reporting of Time Shift Viewing (TSV). This is the most significant change to Australian television audience measurement since people meters were introduced in 1991 and recognises the increasing use of personal video recorders (PVRs). On this page, media industry leaders discuss the implications of OzTAM's enhanced service.
Kate Inglis-Clark, CEO, OzTAM, explains the extent of TSV-related consultation with industry stakeholders. Click to play.
David Ellem, CEO, Nielsen Television Audience Measurement (OzTAM’s research provider), discusses the unique technical challenges of measuring TSV in Australia. Click to play.
TSV data enhances the tools available to advertisers and broadcasters in understanding how people actually watch television and in reaching target audiences. Click to play.
Broadcasters, advertisers and media agencies discuss how strategies will change with TSV and how they will employ the most relevant data to their objectives. Click to play.
Media industry leaders offer their views on OzTAM’s enhanced ratings service incorporating TSV data. Click to play.
Advertisers, media agencies and networks share their expectations on how working practices will change with the introduction of TSV data. Click to play.
